Corporate hospitals foraying into medical aesthetics

Factors driving the momentum for the medical aesthetics segment are easy acceptability, affordability and urge to look good as it increases the self-esteem,” Vij said. Shetty said medical aesthetics offered by corporate hospitals ensure services of fully trained and qualified medical doctors and cut down risk of botched up results by untrained or unqualified staff. Taking into consideration that these clients do not want to be treated as patients,  Narayana Hrudayalaya have set up clinics or first contact points, where clients can walk in and wait in a comfortable lounge, sans the usual smell or discomfort of waiting in a hospital complex. “We work in partnership with clients to understand their needs and create a personalised treatment programme that delivers best possible results. At the initial consultation, we discuss all aspects of the procedure, including benefits, possible risks, and costs,” Shetty said. After initial counselling, treatment is decided and mainly conducted in a non-hospital ambience. But in case of any medical issue, they are referred to the hospital, where again they are treated as non-patients and privacy given importance. Demand for medical aesthetics is roughly split between 60 per cent women, mainly in 15 to 30 age group category and 40 per cent men in the mainly above 40 category. An international survey by International Society of Aesthetic Plastic Surgery ranked India fourth with 8,94,700 surgical and non-surgical cosmetic procedures in 2010, thus accounting for 5.2 per cent of all procedures done worldwide. India’s rise to being fourth biggest cosmetic surgery and cosmetic medicine market from almost nowhere in the last 7-8 years has been remarkable and this trend is likely to continue at a much faster pace in future. Read more…


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